Several month ago Tarte released their new Shape Tape Contour Concealer and the beauty world seemed to go crazy over it. Even with its original limited shade range, the concealer was so incredibly popular that it was out of stock for quite a while. When it returned, they added additional shades and people like myself, the curious beauty lovers of the world, snatched one up hoping the hype was substantiated. After testing it for a few months I'm very pleased to say that it totally is!
Shape Tape is a full coverage concealer that's not messing around. It goes on with a light feel but a level of coverage that I've never seen from another liquid concealer. That said, it blends in easily and doesn't catch on dry patches or sink into pores. I've used this both under my eyes and to conceal blemishes and have never had a problem with it in either respect. The finish is matte and beautiful, and though you don't really need to set it with powder I always do (because not powdering my oily skin always makes me feel like I'm asking for trouble).
The doe-foot applicator on this concealer is actually much larger than what you'd find in a typical concealer. Because Shape Tape is so high in coverage and the applicator is so large it could be really easy to overdo it. The best way to apply this is to use the tip to dot on the concealer, rather than swiping. My recommendation would be to start with a small amount so you can really see what you're working with because you'll probably need way less product than you think you do. This concealer is so impressive in fact that on many days I'll just wear this under my eyes and on any spots, without any foundation. And by the end of the work day my concealer is still there.
Honestly, even though it's a bit pricey at $24, I absolutely think this is worth it. This concealer completely blows other cult favorites like the Nars Radiant Creamy Concealer ($30) and the Urban Decay Naked Skin Concealer ($28) out of the water. It combines the kind of coverage you would typically only get from a thicker pot concealer with an amazingly light feeling formula that isn't tacky or drying. And you can't beat the ease of application either. This is the kind of concealer that dreams are made of. If you're in the market for a concealer that will actually do just that – conceal the imperfections you want to hide and camouflage darkness – this is the one to invest in.
Tarte's Shape Tape Concealer is currently only available from Tarte's website and Ulta. No word on when or if Sephora will carry it.