Blog Tour: Rules of Seduction (Serve) by Joya Ryan

He'll be the dream and the dirty fantasy...

Through with both her controlling ex and relationships, Ava Webber is determined to explore the spicy and sometimes forbidden appetites of the exclusive BDSM nightclub, Serve. Here, she'll get exactly what she long as it's from a man she doesn't know.

Nolan Hart ensures that Serve's clients get what they want, how they want it. But with one look at the curvy brunette, Nolan knows he’s the man to fulfill her desires. As the anonymous lover, he's Ava’s dirtiest fantasy. Outside of Serve, he's her charming, smartass friend.

But Nolan wants more. More than Ava is willing to give. And as long as the blindfold stays on, she'll never discover that the two men she's falling for are one and the same...

After freeing herself from a controlling marriage in which she felt caged, Ava Webber has finally reached a place where she feels like a strong, confident woman again. Refusing to fall into another relationship and afraid of losing herself in love, Ava decides to explore her sexuality at Serve, a BDSM nightclub with a reputation for catering to a woman's every fantasies. Although Ava states on her application that she's open to anything, she has a hard rule about complete anonymity. refusing to risk forming any kind of emotional attachment to the man she's with. It's all just sex for Ava, or so it would have been had Nolan Hart not been the one conducting her interview.

From the moment she meets him she's extremely attracted to him and his wicked grin. He's incredibly easy to be around and has a straight forward nature and dirty mouth that light a fire in her. Nolan knows right off the bat that he wants to be the one to fulfill her desires and acts as her anonymous lover, Myth, while the blindfolded Ava is none the wiser. From the very beginning his main concern is for her safety and pleasure, and his actions are driven by a desire to support her fantasies and her need to maintain anonymity. But as these two become friends outside of the club the sparks continue to fly and the lines between Myth and Nolan, fantasy and reality, lust and love, begin to blur.

For a novel based in a sex club there wasn't really as much BDSM as one would expect. Apart from a bit of blindfolding and some hand binding the book definitely was more on the sensual side. Don't get me wrong, Nolan's brought some explicit dirty talk to the table which kept the fire burning throughout the story and the multiple sex scenes were described in delicious detail (I don't think I'll ever think of tongue rings in the same way). It's a very sexy novel but it really focuses more on the two individuals getting to know each other emotionally and sexually rather than the club's kinks, which I actually really appreciated. You really grow to love Ava and Nolan together, from their teasing banter to their moments of vulnerability. Although I didn't feel like there was a ton of character developmentpossibly because readers of the series already know and love Nolanthere was a great amount of growth and depth to Ava and Nolan's relationship. This is the first book I've read in the series (and by Joya Ryan) and although the book alluded to some things that happened in earlier books, I in no way felt like I was missing information or that this couldn't easily be read as a stand-alone novel.

I truly enjoyed RULES OF SEDUCTION and loved the bond between Ava and Nolan. It might not have been as dark or overt as one would expect from a book that takes place in a BDSM club but it was still a total panty melter. There was a such a great balance between friendship and fantasy, sweet and sexy. The novel was well-paced and actually felt a bit short because I just devoured the whole thing. I definitely want to pick up some more books from the series and see how some of Serve's other couples came together. If you're looking for a contemporary romance that's got some great dirty talk and a strong, well-developed bond between the lovers, definitely check this one out!

Disclaimer: I received this book free in exchange for my honest review. All thoughts and opinions shared are my own.

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I am a mother and a wife. I love to read, write, bake, cook, barbecue, baste, flambe'...basically anything regarding food you can assume my involvement. I also have terrible dance moves and unleash them upon the general public often.

1 comment

  1. So Happy You Enjoyed the read! Thank you for hosting RULES OF SEDUCTION!